Can Independent MTB Media Survive? – Drew Rohde of Loam Wolf
Mountain bike media has always been shaped by the riders, the bikes, and the culture around them. But right now, that landscape is changing faster than ever.
Today’s guest has seen that shift from the inside. Drew Rohde started his career at Decline, right at the heart of print media, before going on to found the independent mountain bike platform, Loam Wolf.
In this episode, Drew and I talk about how he made that jump, what it takes to build sustainable MTB media today, and whether the rise of platforms like Meta and AI content and search puts specialist MTB media at risk.
We also dig into what riders are actually asking for, how e-bikes have changed both coverage and audience expectations, and where Drew thinks bikes, and e-bikes in particular, are heading next.
This is a conversation about media, bikes, business, and the future of the sport we all care about. So sit back, hit play, and enjoy this episode with Drew Rohde.
You can also watch this episode on YouTube here.
You can find everything Loam Wolf at theloamwolf.com and on their YouTube channel here.
Podcast Stuff
Sponsoring Partners
This episode is sponsored by Wahoo Fitness. Over the last few years, the Wahoo KICKR has become in invaluable part of my training. They’ve recently launched the Wahoo KICKR CORE 2 to provide an incredible trainer with pro level features at entry level pricing. Check it out over at wahoofitness.com.
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Photo – Loam Wolf
On the Downtime Podcast, we speak to athletes, trainers, mechanics, brands and many others, to take us behind the scenes of the world of downhill and enduro mountain biking, inspire you and give you some hints and tips to help you improve your own MTB riding. Give it a listen and we're confident you'll find something to help you go faster and have more fun on your mountain bike! Don't forget to subscribe, give us a review, and follow us on Instagram, Facebook or Twitter to keep up to date with new episodes.
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